[ Tips ] 一分鐘使用導覽
商品編號： 9-701-035 出版日期： 2001/03/09 作者姓名： Rukstad, Michael G.;Collis, David J.;Levine, Tyrrell 商品類別： Other 商品規格： 27p 再版日期： 2009/01/05 地域： United States 產業： Arts, entertainment & sports 個案年度： 1923 - 2000
商品敘述：
The Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). The first ten pages of the case ''Walt Disney Co.: The Entertainment King'' are comprised of the company''s history, from 1923 to 2001. The Walt years are described, as is the company''s decline after his death and its resurgence under Eisner. The last five pages are devoted to Eisner''s strategic challenges in 2001: managing synergy, managing the brand, and managing creativity. Students are asked to think about the keys to Disney''s mid-1980s turnaround, about the proper boundaries of the firm, and about what Disney''s strategy should be beyond 2001.
涵蓋領域：
Brand management;Branding;Brands;Competitive advantage;Competitive strategy;Corporate strategy;Creativity;Diversification;Expansion;Growth strategy;Implementing strategy;Organizational change;Strategy formulation;Turnarounds
相關資料：
Case Teaching Note, (5-705-495), 12p, by David J. Collis;Video Short, (7650), 0p, by David J. Collis;Spreadsheet Supplement, (XLS307), 0p, by Michael G. Rukstad, David J. Collis, Tyrrell Levine
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